About Taj Grocers – Irving
At the center of any successful business lies a unique marketing strategy that appeals to all consumers. The creation of a marketing campaign becomes even further complicated as the needs of South Asian consumers may change frequently. Therefore, Taj Grocers has created a campaign that aims to keep the attention of current consumers while also capturing the attention of those who may not be aware of the shopping experience that awaits them.
Understanding customer needs and tracking consistent shopping behavior allows Taj Grocers to produce quarterly sales promotions that result in greater success every time. During its second quarter, Taj Grocers launches an anniversary sale that proves to be beyond any shopping experience. Ranging from bounce houses outdoors to complimentary tea and biscuits indoors, Taj Grocers transforms an already unique shopping experience into an extraordinary day of fun for the entire family. This type of attention to customer needs allows for Taj Grocers to maintain its position amongst most popular Indian grocery stores in North Texas.
After entering the United States in October of 1989, Bhupendra Shah began work as the manager of his Taj Mahal Imports. Throughout the years that followed, Taj Mahal Imports became one of the largest and most popular Indian grocery stores, all over the North Texas region, if not the nation. Bhupendra was there during every step of the process, expanding both his product knowledge & management skills. As a result of his experience, he built many close personal relations with customers, staff members, and distinguished members of the community.
At its core, Taj Grocers is a family owned business that provides a unique shopping experience to the South Asian Community (among many other nationalities). The business is built with a focus on customer service and competitive prices. It has become the goal of the management and staff to ensure every consumer receives both an enjoyable and affordable shopping experience.
With nearly 40 years of combined experience, the Taj Grocers team set out to change the South Asian Grocery Market. Opening in 2010, Taj Grocers quickly became the largest and most popular Indian grocery store in the North Texas region. As a family owned business, Taj Grocers has built its market share by providing great customer service and competitively priced products.